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Converging consumer values in China and the U.S. are creating millennials without borders

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 Marketers love slicing and dicing by region: APAC, NorAm, LatAm, MENA, ANZ, etc.  But what if the best way to slice is no longer by geography, but by age? Marketers may need to geo-locate for one-off campaigns, but as technology adoption influences our daily routines, forward-thinking entrepreneurs and investors can look to how generations across geographies are more similar than different… Read More



from TechCrunch
via November 15, 2017 at 01:01PM
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