Thursday, December 14, 2017

Microsoft experiences the triumph and tragedy of transformation

Satya Nadella When long-time Microsoft COO Kevin Turner left the company last year, it marked a key turning point in the Satya Nadella era. Turner’s exit enabled Nadella to start putting his own stamp on the company, and the layoffs, strategy shifts and personnel changes we’ve seen recently are a reflection of that. Read More

from TechCrunch
via December 14, 2017 at 01:00PM

Wednesday, December 13, 2017

Kids app maker Toca Boca debuts its first consumer product collection at Target

 Toca Boca, a hugely popular kids’ app maker, has grown to over 170 million downloads across its line of 38 apps, which 13 million children use every month. Now, the company is transitioning its brand beyond the digital space to become a maker of real-world products, as well. In an exclusive deal with Target, announced today, Toca Boca will launch its own collection of… Read More

from TechCrunch
via December 13, 2017 at 01:01PM

Tuesday, December 12, 2017

Amazon’s latest service helps you set up your Alexa-powered smart home

 Amazon has been quietly rolling out its own repair and installation service, a competitor of sorts to something like Best Buy’s Geek Squad, according to a report from Recode out this morning. The service is live now in seven markets across the U.S. – including Amazon’s hometown of Seattle, among other West Coast metros. It involves the use of trained Amazon employees who can… Read More

from TechCrunch
via December 12, 2017 at 01:00PM

Monday, December 11, 2017

Strategic Use of Images

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

from Zion Port
via Zion Port

from December 11, 2017 at 02:24PM
via The Best Blog on the Internet
via December 11, 2017 at 02:53PM

Looking For Group? Guilded wants to be your gaming guild’s headquarters

 You’ve done it. After weeks and weeks of bringing your Overwatch A-game to the table for randos who disappear at the end of every match, you’ve finally found a competent group that wants to stick together. Now what? Guilded wants to be the spot your gaming guild calls home; the home base you head back to when the matches and discord chats are over. Read More

from TechCrunch
via December 11, 2017 at 01:00PM

Sunday, December 10, 2017

Waymo’s self-driving minivans get some emergency vehicle training time

 Waymo’s self-driving Pacifica minivans recently got a dedicated testing day with the Chandler Fire & Police department, wherein the autonomous vehicles spent time in focused demo runs wherein firetrucks, police cars, motorcycles, ambulances and more navigated streets in and around the Waymo vehicles. This test was the “first emergency vehicle testing day” Waymo has run… Read More

from TechCrunch
via December 10, 2017 at 01:00PM